The D2 Mach 2 Pro is Garmin’s most advanced aviator smartwatch to date, combining premium materials and design with purpose-built aviation tools and next-generation connectivity. Building on the success of the D2 Mach 2, the Pro model introduces integrated inReach® technology, enabling LTE and satellite communication directly from the wrist. This allows pilots to stay connected beyond cellular coverage with features like interactive SOS, messaging, live tracking, and weather updates—while still delivering industry-leading aviation mapping, navigation, and fitness tracking. Designed for both in-flight performance and everyday wear, the D2 Mach 2 Pro bridges the gap between professional-grade functionality and luxury styling.

These advancements set the stage for a campaign that needed to communicate both innovation and real-world relevance. A core challenge was differentiating the Pro model from both its predecessor and an increasingly competitive landscape, while reinforcing Garmin’s leadership in aviation-specific functionality. The campaign was designed to focus on elevating the perception of the watch as not just a tool, but an essential companion for serious pilots—one that enhances both safety and experience in and out of the cockpit. Grounded in authenticity, we partnered with The Getaway Films to produce still photography and video content in remote locations surrounding Vancouver, Canada and Squamish British Columbia. It was through working with a real bush pilot as talent and capturing air-to-air footage over the rugged mountain terrain, we created a visual narrative rooted in real aviation experiences rather than staged scenarios. This approach allowed us to connect more deeply with seasoned pilots, who value credibility and precision, while also appealing to aspirational users drawn to adventure.

Visually, we leaned into cinematic landscapes, natural lighting, and a restrained, premium design language to reflect both the durability and sophistication of the product. The storytelling emphasized freedom, exploration, and self-reliance —key emotional drivers for our audience—while highlighting moments where connectivity and safety features become essential. Throughout the campaign, we balanced showcasing technical capabilities with immersive lifestyle imagery, ensuring the product felt both powerful and personal.

The final campaign positions the D2 Mach 2 Pro as the ultimate upgrade for pilots seeking uncompromising performance, connectivity, and design—reinforcing Garmin’s role as the leader in aviation wearables while inspiring users to imagine where the watch can take them next.

Client: Garmin Aviation
Role: Design / Art Direction
Team: The Getaway Films Production Company; Greg Laslo, copywriting; Craig Brown, video editing

The Garmin D2 Mach 2 aviator smartwatch is Garmin’s most advanced aviation smartwatch, designed to bridge professional cockpit functionality with modern smartwatch, fitness and wellness capabilities. Built for pilots and aviation enthusiasts, it combines on-device aviation maps and navigation, flight logging, pulse ox, integrated flashlight, voice commands, and superior battery life with everyday health and connectivity features. As the most refined evolution of the D2 series, it elevates both performance and design, serving as a premium upgrade within Garmin’s aviation ecosystem.

With the goal of positioning the D2 Mach 2 as the essential upgrade for pilots and aviation enthusiasts, the campaign was designed to evoke a strong sense of adventure and possibility—encouraging customers to imagine the places aviation, and the watch, could take them. We reinforced Garmin’s leadership in the aviation smartwatch space by showcasing its ability to seamlessly unify purpose-built aviation tools with smartwatch and wellness functionality in a single, standalone device.

The production, created in collaboration with The Getaway Films, was shot on location at a remote cabin on Pitt Lake outside Vancouver, Canada—accessible only by boat or floatplane. Additional aerial photography and air-to-air footage was captured across Vancouver and into the mountainous terrain surrounding Squamish. The narrative followed a commercial pilot on a weekend escape, flying his own recreational Carbon Cub FX-3 on amphibs into the backcountry wilderness. The result was a cinematic, real-world portrayal of aviation lifestyle—grounded in authentic flight operations and designed to position the D2 Mach 2 as an essential companion for both cockpit precision and off-grid exploration.

Client: Garmin Aviation
Role: Design / Art Direction
Team: The Getaway Films Production Company; Ron Watson, copywriting; Craig Brown, video editing

Pilot your way through the day with D2 Air X15 – the aviator smartwatch for your healthy and active lifestyle. Combining their expertise in health and fitness monitoring with their award-winning breakthroughs in aviation, Garmin has built a smartwatch for a new generation of pilots. Designed for life in and out of the cockpit, the watch features GPS direct-to navigation, aviation weather, voice controls, and smartphone connectivity along with all of the health and fitness features Garmin products are known for from advanced sleep monitoring to pulse ox and more.

With this blend of aviation precision and everyday versatility in mind, we set out to craft a campaign that reflected the same sense of balance and ambition. We embraced a clean, contemporary visual language, using a darker color palette and a mix of moody and natural lighting to create a refined, elevated feel. Through strategic, upward-facing camera angles in everyday settings, we subtly referenced aviation—even in the absence of an aircraft—creating an aspirational, future-focused tone. Anchored by the line “The Smartwatch for Your Full-Throttle Lifestyle,” the campaign emphasized seamless movement between cockpit and daily life, showcasing its dual role as both a flight tool and everyday essential.

Client: Garmin Aviation
Role: Design / Art Direction
Team: The Getaway Films Production Company; Ron Watson, copywriting; Craig Brown, video editing

Old #5 Road Bar and Grill is a family-owned restaurant in Chateaugay, NY. The owner commissioned me to design a new identity system for their restaurant including a set of logos, menus, coasters, and a website (to come soon).

The primary logo plays on the family’s history with the site – having grown up on the same street and now raising their children there, the site has seen many generations of the family and they are happy to continue the family legacy for many generations to come. The logo mark highlights the street name with roughened drop-shadow lettering implying the restaurant (much like the family) has been and will be around for many years to come. A classic serif font frames the logo mark in all logo variations, creating striking dimensionality and adding visual interest to the identity system.

Client: Old No.5 Road Bar & Grill
Industry: Restaurant
Services: Branding / Strategy / Web Design

Lo Design is a women-owned architecture firm in Kansas City specializing in approachable architecture on any budget. The team at Lo Design commissioned me to develop a new brand identity and website that better suited their needs as a growing company.

After reviewing their current logo mark and speaking with the owners, I developed a new brand system and website that seamlessly encompasses Lo Design’s voice and approach as an architectural design firm.

The principal mark is based around gentle curves offering a sense of softness and warmth, creating an approachable first impression. This mark sets the foundation for a comprehensive set of digital and print templates along with a series of secondary logo marks.

I also oversaw the visual refresh of the existing Lo Design website to apply the new identity in this context.

Client: Lo Design
Industry: Architecture
Services: Branding / Strategy / Web Design

Serving primarily LGBTQ+, Women and Minority owned businesses, Martin Law, PLLC commissioned me to redesign their logo to better attract the clients they serve. The type system pairs a classic serif with a contemporary sans serif font, together striking a balance between time-honored and modern styles.

In order to keep the logo feeling timeless and sophisticated I created a cohesive palette of muted tones to convey stability and sophistication yet still allowing the identity system to feel approachable. The letterhead and business cards are laid out to maximize white space and give the system a clean, accessible feel.

Client: Martin Law, PLLC
Industry: Law
Services:Branding